Food for Thought Blog

Putting the Fun into Fundraising

February 9th, 2018Newsletters

How one dedicated corporate supporter is fighting hunger in our community

When David and Kate Schooley first organized a free family movie night for their clients, they requested guests bring a donation to The Food Bank of Waterloo Region. “I saw it as an opportunity to shed light on a local need and do some good in our community,” says David, a real estate Broker with Re/Max Twin City Realty in Kitchener and lead partner of the GoingHome Team. “The Food Bank is a cause that’s close to my heart.”

Nine years and over 30 events later, that first event has grown into the “Stuff the Hummer” campaign, a labour of love that welcomes thousands of guests to barbeque cookouts, pumpkin giveaways, movie screenings, skating parties, and a carnival-style Movie in the Park. Each event operates on a similar premise: guests bring a Food Bank donation in lieu of admission, while the Schooleys and their corporate sponsors pick up the tab. Donations are collected in David’s recognizable yellow Hummer.

From that initial movie night (which raised just over a pound of food per guest), the Stuff the Hummer campaign is on track to bypass the fundraising milestone of 200,000 emergency meals by early 2018. David attributes his success to combining fundraising and fun.

Contribute to the success of Stuff The Hummer’s next event Saturday, February 24, 2018 at the KW Titans game in The Aud, Kitchener. Use promo code FOODBANK and a portion of proceeds will be donated back to The Food Bank.  Tickets for the red bowl are $12.00 ($2.00 will be donated) and tickets for the gold bowl are $25 ($5 being donated). Get your tickets today: bit.ly/KWTitansTickets

"We’re providing an experience for families and that’s how the campaign has taken on a life of its own,” he explains. “It encourages people to take up the cause and get their children involved."

David at the Stuff the Hummer event