Food for Thought Blog

24 Hours of Giving Tuesday

November 26th, 2019Awareness, Events

What started as a grassroots movement in 2013 has grown into a global movement aimed at giving back. Giving Tuesday is an opportunity for people – following all the shopping deals of Black Friday and Cyber Monday – to make a difference in their community by supporting causes and organizations meaningful to them.

At The Food Bank of Waterloo Region, Giving Tuesday is an opportunity for us to raise awareness about food insecurity and hunger in our community as well as a chance to learn more about why people give.

Did you know that the driving force behind food-insecurity in Canada is poverty and low incomes? The cost of food, especially healthy food, is far outpacing the growth of median incomes. And those who receive provincial disability support or pension as their main source of income are struggling with rapidly rising costs of living, along with the increased costs that accompany greater health care needs.

Every day in Waterloo Region, people are forced to make impossible choices – pay rent, buy their child winter clothing, cover an emergency medical expense, and put food on the table. Last year in our community 34,552 people struggled to put food on the table. The reality is, hunger can happen to anyone, anywhere at any time.

The current cost of eating healthy for a family of four in Waterloo Region is $875.92 per month? That’s a $40.49 per month increase (4.9%) since 2017.

This year for Giving Tuesday, we’ve launched #24HoursofGiving and are asking you to help raise 1,500 healthy hampers for those in our community struggling to put food on the table.

A healthy hamper provides a balanced selection of fresh, frozen and non-perishable food items that reflect Canada’s Food Guide recommendations. Hampers may include: fresh and frozen fruits and vegetables, eggs, milk and a variety of canned and boxed items. Each hamper is estimated to last each individual or family member 3 to 4 days. Hampers also include essential non-food items like oral hygiene, baby care products, feminine hygiene and household cleaning supplies.

In Waterloo Region:

  • 1 in 20 households are unable to put food on their table.
  • 14,469 families accessed food assistance last year.
  • 220 food hampers are distributed every day, with all food groups equally represented

To kick-off #24HoursofGiving, we asked community members why they give.

Keep an eye on our social media on Giving Tuesday to hear 24 people share why they give to The Food Bank.

How Can You Make a Difference?

At The Food Bank, you can make a difference in three important ways:

Donate Food

Food donations provide us with many of our most needed items and offer a variety of food options to those in need.

Donate Funds

$1 = 3 healthy meals when we do the shopping. There are three ways you can give:

  • Online: click here to make an online donation
  • Telephone: 519.743.5576
  • Mail/In-person: 50 Alpine Court, Kitchener, ON, N2E2M7
Donate Time:

We are often recruiting volunteers, visit: to learn how you can get involved!