Food for Thought Blog

Online Concert Brings Community Together

April 17th, 2020Awareness

An important part of feeling connected is staying in touch and spending time with our family, friends and community. Now, more than ever, we need those connections.

Social distancing and self-isolation have made it more challenging to enjoy our favorite activities but thanks to technology, not impossible.

A number of local businesses and artists are hosting fitness classes, art classes and even live concerts online.

Recognizing he was unable to do his normal activities, Kitchener-based business leader and avid musician, Tony Mohr was looking for a way to channel his creative energy and give back.

“I was looking for an outlet and a positive way to channel my energy,” said Mohr. “And it got me thinking about: What can I do and how can I do it in a way that isn’t about me, but is for the larger purpose?

That’s when he decided to stream a concert on Facebook Live – in support of The Food Bank of Waterloo Region – and encouraged community members to join in.

“I set a fundraising goal of $1,000 and began promoting the event on social media,” he explained. “I featured The Food Bank on my Facebook page – @CorduroyAcoustic – and viewers were encouraged to donate. One viewer stepped forward and said they would match any donations if we hit the goal, and that led to a flurry of donations.”

The nearly 2 hour concert, ended with a $3,250 donation to The Food Bank, which will help provide 9,750 meals to people in Waterloo Region in need.

“This was a vehicle for bringing people together, enjoying some live music and giving back to The Food Bank,” shared Mohr. “I selected The Food Bank because it is a concrete and tangible application of our dollars at work. Many of us are able to go to the grocery store each week and purchase whatever we want; I realize that is a fortunate position to be in and not everyone is able to put 3 meals a day on the table.”

During this time, financial support allows us at The Food Bank to fill gaps in our inventory, maintain operational activities, continue service delivery to the Community Food Assistance Network and support the more than 34,550 people in our community confronting food insecurity during this crisis.

If you are interested in hosting your own virtual Food & Fund Drive, visit: for more information about how we can help with customized donation pages, event promotion and more.