Food for Thought Blog

We Did It! Annual Campaign Exceeds 500,000 Meals!

September 1st, 2020Awareness, Events, Media Releases

Kitchener, ON – September 1, 2020 – While COVID-19 forced some of us to change our summer plans, the impact has been more severe for the most vulnerable people in our community. 

As many people and families navigate the added stress of job loss, limited budgets, illness, and full-time childcare or home-schooling, more than 34,500 people have struggled to put food on the table.  

In June, we asked you to rise to the challenge and support Full Bellies. Happy Hearts., a summer-long campaign to raise ½ million meals to help ensure no one goes hungry during COVID-19 and beyond.  

We knew the goal was ambitious, especially during such a time of uncertainty. Fortunately, we live in a generous community. And you came together to help neighbors in need during this critical time. 

With your support we exceeded our goal of ½ million meals and raised a record-breaking 1,108,475 meals (and counting)! 
Full Bellies. Happy Hearts. Helps us Do More.

The Full Bellies. Happy Hearts. ½ million meal challenge is about the community coming together during a critical time of need and helping to ensure no one goes hungry.

Your support allows us to navigate the fallout of the pandemic and plan for a 30 per cent increase in food assistance needs throughout the year as COVID-19 continues to unfold.

The success of Full Bellies. Happy Hearts. ½ million meal challenge also ensures the ongoing delivery of community meal programs, emergency food hampers and shelter and residential programs. It also helps us fill gaps in our inventory, plan our food purchase strategy, and keeps our delivery vehicles on the road picking up and distributing food to the Community Food Assistance Network.

Your support directly impacts the lives of thousands of people in our community – 35% of which are children – accessing food assistance in Waterloo Region.

Inspired by Community Leaders

A special thank you to our matching donorAllan Bush of CIBC Wood Gundy Waterloo who doubled the impact of donations made throughout the campaign and inspired many others to get involved. 

We are grateful to the many corporate partners and community members who supported Full Bellies. Happy Hearts. ½ million meal challenge, but also know the work continues. 

Last year, we acquired, coordinated and distributed 4,536,353 pounds of fresh, frozen and non-perishable food to 100+ community programs and agency partners throughout Waterloo Region, supporting 34,550+ people.  

Visit to learn more about how you can make a difference in our community. 

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About The Food Bank of Waterloo Region

Founded in 1984, The Food Bank of Waterloo Region (The Food Bank) was the first organization of its kind in Ontario dedicated to providing emergency food. Thirty-five years after incorporation, The Food Bank continues to evolve to meet the needs of the community, ensuring no one goes hungry. As a leader of the Community Food Assistance Network, The Food Bank acquires and distributes more than 5 million pounds of fresh, frozen and non-perishable food to 100+ community programs and agency partners throughout Waterloo Region. The Food Bank is a registered charitable organization. Learn more at:


Jennifer Judges
Communications Specialist
o:519743.5576 x236