Food for Thought Blog
Murphy’s Law Distillery launches fundraiser in support of The Food Bank
This press release is re-posted. For any media inquiries, please contact the individuals listed at the bottom of the release.
Murphy’s Law Distillery Ltd. of Elmira, ON is pleased to announce the release of Not Wasted Vodka. More than a year in the making, this small batch artisan vodka is made with 2000+ pounds of food waste with proceeds going to support the vital work of The Food Bank of Waterloo Region to ensure no one goes hungry in our community.
The idea for the project came out of a tour of the Fresh Approaches Food Centre located at The Food Bank’s Alpine Court distribution centre during Waffles in the Warehouse 2019.
Like most innovative projects, Not Wasted began with the question “Can food waste be reused and diverted from the landfill?”. As noted by Ben Murphy, owner of Murphy’s Law Distillery, “We are passionate about ensuring nothing is wasted so were excited when a group of community leaders approached us about working with them on this fundraising project in support of The Food Bank of Waterloo Region. The Food Bank does much needed work in our community and is the center of the Community Food Assistance Network comprised of 100+ agencies and programs which provide essential meals, shelter, nutrition outreach, counselling and connection to many other services. Food waste has reached record breaking numbers in Canada so anything we can do to divert it from our local landfill as well as support The Food Bank is a win-win.”
The 1,800 pounds of food waste yielded over 300 bottles of this exclusive, one of a kind vodka. Each bottle (750mL) will be sold for $67.50 which includes a $40 tax receipt donation to The Food Bank of Waterloo Region. The vodka can be purchased at Murphy’s Distillery storefront, located at 90 Earl Martin Drive in Elmira.
For additional information about the project or media inquiries, please contact:
Murphy’s Law Distillery Ltd.