Waterloo Region, Ont., November 9, 2023 – Tim Hortons and The Food Bank of Waterloo Region invite media representatives to a Holiday Smile Cookie campaign kick-off event on Monday, November 13 at the Tim Hortons restaurant located at 795 Ottawa St., S., in Kitchener.

For more than 25 years, Tim Hortons guests have come to know and love Tim Hortons annual Smile Cookie campaign. Now, to celebrate the gift of kindness and help to make a difference this holiday season, Tim Hortons is launching its first-ever national Holiday Smile Cookie campaign.

From November 13 to 19, all proceeds from each Holiday Smile Cookie sold in Kitchener-Waterloo will be donated to The Food Bank of Waterloo Region and Tim Hortons Foundation Camps.

Representatives from Tim Hortons and The Food Bank of Waterloo Region are available at the kick-off event from 8:30 to 9:30 a.m. to discuss the incredible impact the Holiday Smile Cookie campaign has on the community, including those struggling with food insecurity.

What

Tim Hortons Holiday Smile Cookie kick-off event

Date and time

Monday, November 13, 2023
8:30 to 9:30 a.m. – photo/video/interview opportunity

Location

Tim Hortons, 795 Ottawa St., S., Kitchener

Who

Kim Wilhelm, Interim CEO, The Food Bank of Waterloo Region
Graham and Joel Oliver, Tim Hortons owners in Kitchener

About Tim Hortons Holiday Smile Cookie campaign

For more than 25 years, Tim Hortons guests have come to know and love Tim Hortons annual Smile Cookie campaign. Now, to celebrate the gift of kindness and to help make a difference this holiday season, Tim Hortons is launching its first-ever national Holiday Smile Cookie Campaign. From November 13 to 19, 100 per cent of proceeds from each Holiday Smile Cookie sold will be donated directly to local charities and community groups across Canada, including Tim Hortons Foundation Camps. The campaign was created to give guests an opportunity to give back this holiday season and help to continue making a difference in their communities. Guests can visit their local Tim Hortons starting next week and buy a Holiday Smile Cookie for $1.50 and help give back to their community this holiday season.

About The Food Bank of Waterloo Region

Founded in 1984, The Food Bank of Waterloo Region (The Food Bank) was the first organization of its kind in Ontario dedicated to providing emergency food. Thirty-nine years later, The Food Bank continues to evolve to meet the needs of the community, ensuring no one goes hungry. Each year, The Food Bank acquires and distributes more than five million pounds of fresh, frozen, and non-perishable food to 120+ community programs and agency partners throughout Waterloo region. Learn more at thefoodbank.ca.

Follow/like us on social

#HolidaySmileCookie
Facebook, Twitter, Instagram, Threads, Pinterest: @FoodBankWatReg
LinkedIn/YouTube: @FoodBankWaterlooRegion

Media contact

Michelle Rickard
Manager, Marketing and Communications
The Food Bank of Waterloo Region
micheller@thefoodbank.ca