Waterloo Region, Ont., December 16, 2024 – Tim Hortons and The Food Bank of Waterloo Region are pleased to invite media representatives to a special cheque presentation event on Tuesday, December 17 at the Tim Hortons located at 795 Ottawa St. S. in Kitchener.

This year, in the spirit of giving and making a positive impact during the holiday season, Tim Hortons hosted its second annual national Holiday Smile Cookie campaign. All proceeds from cookies sold between November 18 and 24 in Kitchener-Waterloo and St. Jacobs are being donated to The Food Bank of Waterloo Region and Tim Hortons Foundation Camps.

Media representatives are encouraged to attend this heartwarming event to capture the joy of the holiday season and the power of community generosity. Please RSVP by December 17 at 9 a.m. to Michelle Rickard at micheller@thefoodbank.ca.

Event details

• What: Holiday Smile Cookie campaign cheque presentation
• Date/time: Tuesday, December 17, 2024 | 10 a.m. (photo/video/interview opportunity)
• Location: Tim Hortons, 795 Ottawa St. S., Kitchener
• Who: Graham and Joel Oliver, Tim Hortons owners in Kitchener | Kim Wilhelm, CEO, The Food Bank of Waterloo Region | Melissa Young, human resources director, Tim Hortons Foundation Camps | Katie McCreary, communications manager, Tim Hortons Foundation Camps

Available for interviews

Representatives from Tim Hortons, The Food Bank of Waterloo Region, and Tim Hortons Foundation Camps will be available to discuss the incredible impact of the Holiday Smile Cookie campaign on the community, particularly for those experiencing hunger.

About Tim Hortons Holiday Smile Cookie campaign

For over 25 years, Tim Hortons’ Smile Cookie campaign has been a beloved tradition. In its second consecutive year, Tim Hortons kicked off the holiday season with kindness by selling Holiday Smile Cookies from November 18 to 24. All proceeds from each Holiday Smile Cookie sold were donated directly to local charities and community groups across Canada, including Tim Hortons Foundation Camps. The campaign was created to give guests a chance to give back during the holiday season and help make a meaningful difference in their communities. Guests could visit their local Tim Hortons, buy a Holiday Smile Cookie, and support their community.

About The Food Bank of Waterloo Region

Founded in 1984, The Food Bank of Waterloo Region (The Food Bank) was the first organization of its kind in Ontario dedicated to providing emergency food. Forty years after its incorporation, The Food Bank continues to evolve to meet the community’s needs, ensuring that no one in Waterloo region experiences hunger. As a distribution centre, The Food Bank distributes more than 8.9 million pounds of fresh, frozen, and non-perishable food to 54 organizations within the Community Food Assistance Network. Learn more at thefoodbank.ca.

Follow/like us on social

#HolidaySmileCookie
Facebook, Twitter, Instagram, Threads, Pinterest: @FoodBankWatReg
LinkedIn/YouTube: @FoodBankWaterlooRegion

Media contact

Michelle Rickard
Manager, Marketing and Communications
The Food Bank of Waterloo Region
micheller@thefoodbank.ca